SEM, Web Design & Social Media Strategies

Businesses and individuals are utilizing the latest technology trends to effectively communicate information on the Internet, this is also resulting in a massive collection of web sites that are jostling for consumer attention. Building your site is only the first step towards a complete online marketing strategy. Viewing your internet site as a channel by itself is a common fallacy that can lead to disappointing results, consumers today research every major purchase online and if your product or service is not one of the search results, you've already lost the sale.

We plan, organize and present your content online to maximize your reach and ensure your target customer find you on the web.

Search Engine Marketing (SEM)

The essence of any SEM strategy is online customer acquisition, SEM can broadly be classified into three components,

• Search Engine Optimization (SEO) is the set of tools that enables your site for floating up in the organic ranking of search results. SEO considers how search engines work and what people search for. As search engines continue to refine their processes, a successful SEO strategy requires constant attention and tweaks. These changes usually take 2-3 months to show results.
• Pay Per Click (PPC) ad campaigns are completely controlled by the advertiser. You decide which keywords should bring up your ads, you write the copy, and you decide how much you want to pay. And, as the name indicates, you only pay for an ad when someone clicks it and is brought to your site.
• Paid Inclusion is simply the practice of paying a search engine or a directory to add a site to its database immediately, rather than setting up that site so that it will be found by the search engine spiders on its own.

Our approach always starts with search engine optimization. This is the most significant long term and cost effective investment you can make on marketing your site online.

User Experience Design

Building your site so it is intuitive, engaging and relevant to your target customer is just  as important as SEM. After all just bringing a potential customer to your site is not the goal. Our consultants create a "look and feel" for your site that your customers expect and organize your content to make it easy to navigate and find. We adopt a user centered design approach where the needs, wants, and limitations of end users of your web site are given extensive attention at each stage of the design process.

Social Media & Web 2.0 Influences

In the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online. We create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself. The stickiness of the message and the number of times users find references to your services improves your search rankings as well.

Marichi Solutions can work with you on defining your business goals, identify strategies and tactics that achieve those goals and implement those services online. These can include brand promotion, email marketing campaigns, social media campaigns or mobile marketing campaigns to name a few. The key elements to a successful internet marketing strategy is to make your site "float up" in search results, get potential customers to visit your site, and interact or transact with you before they leave. The interact or transact, called conversion is the eventual goal of all internet sites.

Contact us to learn more about how we can tailor or products and service to meet you business needs and enable you in achieving you internet marketing goals.

Request a Free SEO Evaluation

Site:

Email Address: